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Troops Campaign is categorize as Lowkey Marketing strategy, a subtle and understated approach to promoting a brand or product. Instead of using flashy advertisements or overt sales tactics, it focuses on building authentic relationships with the audience and integrating the brand naturally into their lives. This strategy is ideal for brands that want to appear relatable, approachable, and genuine.
Lowkey marketing is about creating a “cool without trying too hard” vibe. It allows the brand to stay in the consumer’s mind without overwhelming them, making it a powerful tool for long-term relationship building.